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About Superior Diamond Co.



Who we are

Superior Diamond Co. is a family-owned jewelry boutique. Jani, founder of Superior Diamond Co., brings 20 years of experience in the jewelry industry. Haley, co-founder, shares her mother's passion for jewelry and is excited to bring their business to an online platform.

Our services are far more than just a business transaction. We treat our customers like family, making their dreams our own.

We love to be a part of life's most special moments by creating unique, high-quality pieces for our customers to treasure for generations to come.

With our signature process, we are able to take your vision and create a custom, high-quality piece while staying within your budget to make your dream a reality. The best part? No pushy salesmen, and no traveling back and forth to a jewelry store. We focus on you, your story, and your custom piece.

Our specialty is creating engagement rings and fine jewelry to cater to all individuals tastes and preferences.



Shopping experience

We are here to be your diamond guides! The world of fine jewelry and diamonds is vast, and with 20 years of experience, we are here to simplify the process as we stand by you every step of the way.

We offer 100% custom engagement rings, wedding bands, anniversary gifts and diamond jewelry. Perfect for the client who wants to create something extra special and is ready to make an investment. This starts with a comprehensive consultation.

Our semi-custom options are the perfect place to start for someone who is looking for an engagement ring with a faster turnaround, or who might be on a tighter budget. If you need assistance with the semi-custom pieces, we are here for you! Save a spot in our calendar so that we can walk you through the semi-custom collection and purchasing process. The consultation deposit will be applied toward your final purchase.

Shop our ready-made jewelry collection of earrings, necklaces and bracelets to complete your gift!